Keep Scrolling, Keep Watching: Instagram’s PiP Feature Redefines Mobile Viewing

Instagram is set to redefine mobile video viewing on its platform with the test of a new Picture-in-Picture (PiP) mode for Reels. This feature will allow you to keep watching a video in a small window while you keep scrolling through other apps, your home screen, or the web.
The feature is all about creating a more persistent and uninterrupted content experience. Currently being tested with a limited audience, it transforms Reels from an in-app-only activity to something that can accompany you as you navigate your device. This brings a level of multitasking convenience that users have come to expect from modern video applications.
This is particularly exciting news for the platform’s creators. The ability for viewers to “keep watching” while handling other tasks is a direct path to higher watch times and stronger audience retention. As is standard, users who prefer a more traditional experience will be able to turn off the feature.
This push for a more advanced viewing experience is also reflected in the recent launch of a native Instagram app for the iPad. The new app is tailored for larger screens, offering a more immersive and user-friendly way to engage with content.